The Founders Standard
Most founders optimize the business. Almost none optimize the person running it.
Success should never cost you your health, your relationships, or your character — but that is exactly the trade most people make without ever noticing they made it.
Free to join. Free to stay. No credit card, no trial period.
I run Mavish Homes, a custom home and major renovation builder in Metro Vancouver. Everything on this page is the system I actually run on — payroll, deadlines, real consequences. It was built for me first, before it was ever built for anyone else.
Where we start
Identity comes first.
Most people try to change their results. That is the last link in the chain, and the only one you cannot push on directly.
- Identity
- Behaviour
- Habits
- Standards
- Results
Before you go further
Who this is actually for.
You'll fit here if
- You run something real — a business, a team, a payroll
- The business is doing fine and you are quietly not
- You already know what to do and do it inconsistently
- You want to be held to a standard, not encouraged
- You'll show up on a Wednesday morning without being chased
You won't
- You're looking for motivation rather than structure
- You want tactics without changing anything about how you operate
- You want someone else to be accountable on your behalf
- You're hoping this is a shortcut. It's the opposite of one
The framework
Seven pillars. One standard.
Every important part of your life growing at the same time — not traded off against each other.
Identity
Know exactly who you are. Set standards before circumstances set them for you. Operate with intention, not reaction.
Discipline
Systems over motivation. Wake early, keep the promises you make to yourself, and do the hard things on repeat — especially the days you don't feel like it.
Fitness
Strength, sleep, nutrition and recovery. The energy that makes leadership possible — you can't lead well from an empty tank.
Wealth
Understand your cash flow, build real assets, and think in decades rather than months. Money is a tool, not the goal.
Business
Leadership, sales, systems, culture and execution. A business that depends entirely on you isn't a business — it's a job with more stress.
Relationships
Family first, then friendships, then community. The people around you shape who you become — choose deliberately.
Reflection
Audit your week. Revisit your purpose. Pray. Whatever you need to do to realign with why you're doing this, recharge, and start the next week deliberately rather than by default.
How it runs
The weekly rhythm.
Structure isn't restrictive. It's what makes freedom possible. One pillar per day, every week, so nothing gets quietly dropped.
| Mon | Tue | Wed | Thu | Fri | Sat | Sun |
|---|---|---|---|---|---|---|
| Identity | Discipline | FitnessDeer Lake walk, 6:45am | Wealth | Business | Relationships | ReflectionSunday Lock-In call |
Free resource
The Founder Toolkit.
Twenty fillable tools, organized the way you'd actually use them — set your direction once, then run it daily, weekly and monthly. This is the entire system, free, yours to keep whether or not you ever look at anything else on this page.
My Why, My North Star, The Yearly Goal, your Identity Staircase, a full Seven Pillars assessment, your Non-Negotiables, your Personal Board of Advisors, and more. The direction everything else runs on.
Your Morning Routine and Evening Routine, scripted so willpower isn't required to run them.
The Sunday Lock-In, your Calendar Block Builder, a protected Deep Work Block, and a living Priority & Delegation Tracker.
A Focus Audit, an Identity Ladder Review, and a full Monthly Recap — so nothing drifts for long before you catch it.
The toolkit lives inside the free community. No payment, no upsell to unlock it. The assessment is 21 questions and takes about five minutes — it scores all seven pillars, names your two biggest gaps, and points you at the exact tools that address them.
The community
People building alongside you.
Not a course you watch alone. A group that notices when you go quiet.
Deer Lake walks
Every Wednesday, 6:45am, Deer Lake in Burnaby. Movement and conversation before the day starts — the one that people keep coming back to.
The Sunday Lock-In
A weekly group call on Sunday evening: goals, calendar, training and priorities for the week ahead. Sunday because that's when you're already thinking about it anyway.
An active online space
Share resources across all seven pillars, post wins, and get support through the parts that are genuinely hard. Open all week.
Guest speakers
Founders and experts brought in to share what actually worked for them — across business, health, and everything in between.
In-person Founders Table dinners, an annual summit and retreats are planned as the community grows.
Why a group and not a book
Every level has its own mentor.
Not a book. Not a podcast. A person who knows your name, watches your patterns, and holds you to a standard you can't hold yourself to alone.
Every successful founder I know has an active mentor or coach right now — not one they had years ago. They lean on that person until they reach a new level, then find the next one built for who they're becoming. It never stops. It just keeps levelling up.
I've personally invested over $50,000 in mentors. About half of that came from one person, and it moved me further than anything else I've done.
That number wasn't casual for me. But it's exactly why I showed up every single week and took real action — because I had something on the line. Two things follow from that, and both are on purpose here.
You are the average of your circle. Environment shapes behaviour more reliably than willpower does. Surround yourself with people executing at the standard you want and it stops feeling optional.
Accountability isn't a nice-to-have. Most people don't fail from a lack of ambition. They fail because nobody was watching when the discipline got hard. A real group closes that gap.
The part nobody invoices you for
What does it cost to be exactly where you are right now, in twelve months?
You won't get a bill for it. That's what makes it so easy to ignore.
No coach charges you for the deal you didn't close because you were reacting instead of leading. No accountability partner bills you for the version of your business that stayed small because nobody was watching the standards slip. Nobody sends a statement for the relationship that quietly cooled while you told yourself you'd get to it later.
But the cost is real. It's just paid in a currency that never shows up on a bank statement — a year of compounding that never happened, a habit that never got built, an identity that never got tested under real pressure.
The next twelve months are happening either way. The only decision is who you are when they arrive.
Why I built this
I lost almost two decades to being off track.
At 17, I was in a car accident that turned my life upside down. Even then, I wanted to eventually take that struggle and use it to help other people.
But I couldn't. My own life was too far off track to make any real progress on it. So time passed. Almost two decades of it.
That's exactly what I don't want happening to you.
This toolkit was built for me first, before it was ever built for anyone else. This community is a real stretch for me too — it's tied directly to my own goals and mission, not something built from the outside looking in.
Honestly, the timing might not be right for you yet. You'll know when it is. Until then, the toolkit is here to help you start writing your own story.
— Founder, The Founders Standard & Mavish Homes
Two standards
Build it in yourself. Then build it in your business.
The Founders Standard is where you build the seven pillars within yourself. Seven Pillars AI is where you build the seven pillars within your business.
I run seven AI agents inside my construction company. Administration, operations, marketing, sales, finance, a leadership layer that reads what the other six did — and a seventh whose only job is to check their work.
They run overnight, on Claude, and they do the work I used to be awake at nine o'clock doing. They have also failed on me — four consecutive nights where the whole system went dark and not one of them said a word. That failure is why the seventh agent exists, and it's the part nobody else selling AI agents will show you.
Seven Pillars AI is the paid community where I teach that stack and build it in the open. It's a different product for a different problem, and it is deliberately separate from this one — because if discipline can be delegated, it isn't discipline. Nothing on the personal side will ever be run by an agent.
It isn't open yet and the pricing isn't set. Members of the free community hear first.
Before you join
Straight answers.
Is this actually free?
What's the catch? Are you selling something later?
Why isn't there any AI in The Founders Standard?
Do I have to come to the Wednesday walk?
I already know what I should be doing. Why would this help?
How much time does it take?
One decision
You already showed up once.
The community is free to join, right now — no pitch, no payment, no catch. Come and see whether it's a fit.
God, grant me the serenity to accept the things I cannot change,
courage to change the things I can,
and wisdom to know the difference.